Vaasa Engineering Oy
VEO is a fast growing solutions provider working in several various business areas and with a need to manage multiple expertise. Swot Consulting in a close cooperation with our management team was able to conduct us into insights vital for the further development of our company. The strategy sharpening project led us among other things into a realignment of our customer interface management as well as the understanding of the importance of productisation as driver of profit. Swot Consulting managed this process efficiently, on time and in an inspiring way.
Vice President, CMO Karl-Erik Kloo at Vaasa Engineering Oy
Renewed and sharpened group strategy for VEO
The VEO group is a Finnish company established in 1989 providing automation and electrification solutions to energy production and industrial processes worldwide. The rapidly growing VEO group was on the Fast 50 list by Talouselämä in 2008. VEO’s customers are in the power generation and distribution industry, pulp and paper industry, and metal production and processing industry. The company’s know-how is focused on the following areas: Diesel Power, Hydropower, Wind power, Thermal Power, Distribution, and Industrial Processes. In order to grow and further increase profitability, the group strategy needed to be renewed and sharpened.
In a discovery stage, the present situation of the entire VEO group was analysed, including customer analysis to determine future needs. Swot Consulting conducted also a comprehensive market study on VEO’s relevant market segments. A renewed and sharpened group-wide strategy was formulated through an interactive process of workshops and focused in-depth tasks. The renewed strategy was based on a shared understanding within the VEO group management team.